ForScientists · Published · Available on Amazon

Your science is the solution.
Now close the deal.

Sales for Scientists is the commercial translation layer your training never included — built on persuasion science, evidence-based frameworks, and exactly how scientific minds already think.

Mastering the Art of Selling Yourself and Your Ideas to Get What You Want

139
Pages · Published 2023
2
Authors · PhD + MBA
50+
Cited studies
Published September 2023 · For Scientists, LLC
Jason Guss, PhD · Stuart Nixdorff, MBA
Sales for Scientists
Mastering the Art of Selling Yourself and Your Ideas to Get What You Want. 139 pages · 7 chapters · practical exercises throughout.
Built on Cialdini, Kahneman, and evidence-based persuasion science
Real-world examples and personal anecdotes from two practitioners
For technical founders, researchers, engineers, and scientists
Publisher: For Scientists, LLC · ISBN: 9798218231804
Available Now on Amazon
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Sales for Scientists · DECODE Translation System · Sales Pipeline = CI/CD Pipeline · Customer Discovery = Hypothesis Testing · Objection Handling = Peer Review Response · Built on Cialdini · 50+ Cited Studies · ForScientists Phase 1 · Dual-Voice Architecture · AI-Augmented Exercises · Sales for Scientists · DECODE Translation System · Sales Pipeline = CI/CD Pipeline · Customer Discovery = Hypothesis Testing · Objection Handling = Peer Review Response · Built on Cialdini · 50+ Cited Studies · ForScientists Phase 1 · Dual-Voice Architecture · AI-Augmented Exercises ·
What's Inside

The commercial layer
science never taught.

Scientists already know how to persuade. You've been doing it — in grant applications, peer review, conference presentations, and lab meetings. Sales for Scientists doesn't teach new skills. It shows you that you already have them.

"Selling is not manipulation. It is the systematic transfer of conviction from a person who has evidence to a person who needs the solution. Scientists are already trained for exactly this."

How Every Chapter Is Built

01
DECODE Translation System
2–4 inline callouts per chapter. Business concept → engineering analog. Cognitive load theory applied.
02
Dual-Voice Architecture
Early-career and mid-career personas. Read the voice that matches your situation.
03
AI-Augmented Exercises
Scenario → AI prompt → debrief. Model-agnostic. Practical, not theoretical.
04
Readiness Self-Assessment
Every book opens with a scored assessment. Your score maps to the chapters that matter most right now.
05
Cited Research Throughout
Every empirical claim traces to the Master Research Bible — 50+ peer-reviewed sources. No uncited assertions.
06
139 Pages · One Sitting
Designed to be read in a single focused session and applied the next day. Dense with frameworks, not filler.
The DECODE Method — Sales for Scientists Edition
DECODE 01
Sales Pipeline = CI/CD Pipeline
Both are stage-gated systems that move work from concept to delivery. Each stage has quality gates, rollback conditions, and velocity metrics. You already know how to manage a pipeline.
DECODE 02
Customer Discovery = Hypothesis Testing
Great discovery is structured inquiry designed to falsify your assumptions. You ask questions not to confirm your solution — but to understand what the real problem actually is. Scientists do this by default.
DECODE 03
Objection Handling = Peer Review Response
When a reviewer challenges your methodology, you don't fold — you engage the data and refine your argument. Every buyer objection is peer review. Respond like a scientist.
DECODE 04
Closing a Deal = Grant Submission
Both require a clear ROI case, a defined timeline, an identified decision-maker, and a structured ask. You've been closing grants for years. A commercial contract is the same system with different language.
Section 2 of 4 · Phase 1
A Founder Series Imprint

ForScientists
Phase 1.

Four books. The complete career OS for scientists who want to do more with their science — without abandoning what makes them a scientist.

Each book is standalone. Each is 80–100 pages, research-backed, and designed to be read in one sitting. No MBA required — and no apology for the rigor.

Co-authored with deep-tech practitioners. Built on Cialdini, Kahneman, Edmondson, and Granovetter. The foundation of 13 planned titles across four phases.

Phase 1 · Book 01
S4S · Sell
Sales for Scientists
Persuasion, influence, and pipeline architecture — built on Cialdini, not manipulation. Close deals without becoming a salesperson.
139 pagesPublished Sept 2023
Phase 1 · Book 02
H4S · Hire
Hiring for Scientists
Build a technical team that doesn't break when the science gets hard. Recruiting, interviewing, retaining in a market where everyone wants your best people.
~80 pagesComing Soon
Phase 1 · Book 03
L4S · Lead
Leadership for Scientists
The IC-to-manager transition. Psychological safety, delegation, strategic thinking — frameworks from Edmondson, Hackman, and Watkins.
~80 pagesComing Soon
Phase 1 · Book 04
Link4S · Network
LinkedIn for Scientists
A networking system for introverts, by design. Granovetter's weak ties, Burt's structural holes — applied to your actual professional life.
~80 pagesComing Soon
Get Your Copy

Choose your format.

One book or the full Phase 1 foundation. Both formats available at launch.

Paperback
Available on
Amazon.com
  • Sales for Scientists — 139 pages
  • 7 comprehensive chapters
  • Real-world examples + exercises
  • Publisher: For Scientists, LLC
  • ISBN: 9798218231804
Buy Paperback on Amazon →
Team / Bulk Orders
10+ copies
University · Corporate · L&D
  • Bulk pricing for teams
  • Custom discussion guides
  • University & corporate L&D rates
  • Onboarding support for group reads
  • ForScientists Phase 1 bundle options
Contact for Teams →
The Authors

"Scientists don't need to become salespeople. They need to understand that the skills they already have — hypothesis testing, evidence evaluation, systematic thinking — are exactly what great commercial execution looks like."

— Stuart Nixdorff, MBA · Co-Author, Sales for Scientists

Two practitioners who lived the problem from both sides — a scientist-turned-entrepreneur and a commercial operator who spent 20 years watching world-class technology fail to reach the markets it deserved. The gap between technical excellence and commercial impact is the most expensive problem in deep-tech. Sales for Scientists is the answer they wished had existed when they started.

Jason Guss, PhD
Scientist · Entrepreneur · Co-Author
Award-winning scientist with experience spanning R&D, AI software entrepreneurship, venture capital fundraising, and Fortune 25 product management. Brings the scientific practitioner's perspective to every framework in the book.
R&D Leadership AI / Software Venture Capital Fortune 25
Stuart Nixdorff, MBA
Deep-Tech Entrepreneur · Investor · Co-Author
20+ years in mobile, hardware, AI, and semiconductors. $500M+ revenue generated. $100M+ raised. Board director at Myrias Optics. Founder of Intervals.ai. Author of the STEM Selling methodology.
$500M+ Revenue $100M+ Raised Optics / Photonics Ironman Triathlete
The Ecosystem

Five stages. One mission.

Sales for Scientists is Stage 1 of a complete deep-tech founder journey — from first inspiration through funded exit.

Stage 0 · Fiction
The Founder
Series Novels
6-novel technothriller cycle. The dream begins here.
Stage 1 · Guidebooks
ForScientists
13-title series. Business skills for STEM professionals at Phase −1/0. Each book: one sitting, one inflection point.
Stage 2 · Method
STEM
Selling
The complete revenue playbook for deep-tech founders. Books + cert + AI deal tools.
Stage 3 · Advisory
Intervals
Advisory
GTM advisory, CEO advisory, M&A. For founders at $1M–$20M ARR.
Stage 4 · Capital
Intervals
VC
Institutional backing for breakout portfolio companies. Relationship-first.